Urban Decay – Eyeshadow Primer Potion review

I’ve been loving Urban Decay products for many years at least now. At first, it was a head-first love affair into their Face Cases (bag-friendly sized palettes that housed an array of bright, glittery eyeshadows, lip glosses and blush for a mere £25 back in the day). Then I developed a serious relationship with their eyeliners, that I’m pleased to say, is still going strong.

It must be a decade ago that I stumbled across Urban Decay Eyeshadow Primer Potions for the first time (and yes, I’m still using them!). I’m certain they were the first decent offering available on the high street, and since then a multitude of options from most brands have sprung up. I still think the Urban Decay offering gives the best bang for your buck, and is a non-negotiable make-up bag essential.

Photo of Urban Decay Eyeshadow Primer Potion in Eden, from www.musicandeyeliner.co.uk
Urban Decay Eyeshadow Primer Potion in Eden

Urban Decay offer their Eyeshadow Primer Potions in a few shades:

  • original – claims to dry invisibly, but I find I can see a white shade on the lid, which I don’t like unless it’s under eyeshadow
  • Sin – the same colour as their legendary shadow of the same name. A shimmering champagne shade, which is my favourite.
  • Eden – a yellow-toned nude matte shade
  • Anti-ageing – their latest addition to the range. I haven’t tried it yet, so I can’t comment
The first three, I’ve tried, and I love each of them for different uses and reasons.  The original is simple and effective under any type of eyeshadow, but I don’t recommend using it alone.

Sin is great to use as a shadow by itself, as the shimmering colour lasts all day, and looks beautiful. But it’s also paired well with a simple black or brown gel liner to give a simple, easy day look.

Eden, which I’m focusing on today, is my latest love. Let me tell you why…

Photo of Urban Decay Eyeshadow Primer Potion in Eden, from www.musicandeyeliner.co.uk
Urban Decay Eyeshadow Primer Potion in Eden – small nozzle tip for dispensing product

It works extremely well as a lid primer – it stays crease free all day and holds even the flimsiest shadow in place. Be aware that it can change the colour of some paler shadows, so if you’re going for a light wash of colour over the lid, then this primer isn’t your best choice. Stick to the ‘invisible’ one.

The game changer, however, is that due to Eden’s yellow-tone, it doubles up as a brilliant under-eye corrector. A tiny pin-head amount can cover darkness on fair skin, and keep concealer out of fine lines.
Just make sure you use a light reflective concealer over the top to bring a bit of natural life back to the area, and you’re good to go.  I’ve even used this on an aggressively red blemish, underneath ‘normal’ concealer on an occasion, and it worked a treat, holding that pesky thing under wraps all day.

Swatched Eden eyeshadow primer potion on back of hand.
Swatched: Urban Decay Eyeshadow Primer Potion in Eden. Yellow tone matte shade.

Application of this primer is simple. A really small amount on your ring finger, dabbed over the lid and smoothed out. That’s it. No need for a brush (in fact, I find applying with a brush can be a little heavy handed here). That’s the key – less is more. If you overload your lid with product, it’ll look unnatural, obvious and it won’t work as well. 

Multi-tasking products are great for travel, and saving money.  Have you tried this primer potion? Or do you have another favourite you’d recommend?



  1. April 5, 2014 / 3:06 am

    I love the packaging of these, I am so behind with the times I haven't actually seen them before! Really want to try now as I am really trying to get into primers xxxx


  2. April 5, 2014 / 12:40 pm

    They're so much better than they used to be! When they first came out, it was a bottle with doe-foot applicator (sounds good, but used to dispense way too much product, and they used to break!). I think Sin would really suit you – good excuse to go try! xx

  3. April 5, 2014 / 12:41 pm

    Such a good idea! It's a bit too yellow for me on its own (I am so pale, I'm basically see-through) but Sin is my all time favourite to wear alone.
    Primer addict, me!? 😉 x